Strategic brand management: New approaches to creating and evaluating brand equity
by Kapferer Jean-Noel
Published by : Global Business Press (London) Physical details: 230p ISBN:81-7240-048-9.
Subject(s):
Brand name products -- Management.
Year: 1992
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| 658.001 KEL/P Putting management theories to work | 658.0094 PAU/S Strategic management of development programmes: Guidelines for action | 658.046 LEV/P Public-private partnerships for infrastructure development : finance, stakeholder alignment, governance | 658.049 KAP/S Strategic brand management: New approaches to creating and evaluating brand equity | 658.1 AGA/O Organisation and management | 658.1 ALL/M Management and organisation | 658.1 ALL/M Management and organisation |