Strategic brand management: New approaches to creating and evaluating brand equity
by Kapferer Jean-Noel
Published by : Global Business Press (London) Physical details: 230p ISBN:81-7240-048-9.
Subject(s):
Brand name products -- Management.
Year: 1992
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | KILA HEADQUARTERS LIBRARY | 658.049 KAP/S (Browse shelf) | Available | 002461 |