Strategic brand management: New approaches to creating and evaluating brand equity (Record no. 1833)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00391nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-7240-048-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.049 |
| Item number | KAP/S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kapferer Jean-Noel |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management: New approaches to creating and evaluating brand equity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Global Business Press |
| Place of publication | London |
| Year of publication | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 230p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products -- Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| KILA HEADQUARTERS LIBRARY | KILA HEADQUARTERS LIBRARY | 2015-10-15 | 658.049 KAP/S | 002461 | Books |