Kapferer Jean-Noel
Strategic brand management: New approaches to creating and evaluating brand equity - London Global Business Press 1992 - 230p
81-7240-048-9
Brand name products -- Management.
658.049 / KAP/S
Strategic brand management: New approaches to creating and evaluating brand equity - London Global Business Press 1992 - 230p
81-7240-048-9
Brand name products -- Management.
658.049 / KAP/S