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Handbook for Measuring Customer Satisfaction and Loyalty

by Hill, Nigel | Alexander, Jim

Published by : Infinity Books (New Delhi) Physical details: xiv,290p. ISBN:8179290514.

Subject(s): Marketing research -- Consumer satisfaction--Evaluation -- Customer relations -- Consumer satisfaction -- Customer Satisfaction -- Market Research

Year: 2003

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Item type	Current location	Call number	Status	Date due	Barcode
Books	KILA - CHRD LIBRARY General Stacks	658.812 HIL/H (Browse shelf)	Available		C003789

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Previous	658.81 STI/S Sales management : decisions, strategies, and cases	658.812 BAL/C Customer-driven services management	658.812 BEE/C Customer Care	658.812 HIL/H Handbook for Measuring Customer Satisfaction and Loyalty	658.812 ZIK/C Customer Relationship Management : integrating marketing strategy and information technology	658.83 CHU/M Marketing research : methodological foundations	658.83 GIB/L Local Economic Development and the Environment	Next