Customer Relationship Management : integrating marketing strategy and information technology
by Zikmund, William G | McLeod, Raymond | Gilbert, Faye W.
Published by : Wiley (Singapore) Physical details: xix,179p. ISBN:9812530541.
Subject(s):
Customer relations--Management
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Relationship marketing
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Customer relations--Management--Data processing
Year: 2004
| Item type | Current location | Call number | Status | Date due | Barcode |
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| Books | KILA - CHRD LIBRARY General Stacks | 658.812 ZIK/C (Browse shelf) | Available | C003856 |
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| 658.812 BAL/C Customer-driven services management | 658.812 BEE/C Customer Care | 658.812 HIL/H Handbook for Measuring Customer Satisfaction and Loyalty | 658.812 ZIK/C Customer Relationship Management : integrating marketing strategy and information technology | 658.83 CHU/M Marketing research : methodological foundations | 658.83 GIB/L Local Economic Development and the Environment | 658.83 GRE/R Research for marketing decisions |