Zikmund, William G McLeod, Raymond Gilbert, Faye W.
Customer Relationship Management : integrating marketing strategy and information technology - Singapore Wiley 2004 - xix,179p.
9812530541
Customer relations--Management
Relationship marketing
Customer relations--Management--Data processing
658.812 / ZIK/C
Customer Relationship Management : integrating marketing strategy and information technology - Singapore Wiley 2004 - xix,179p.
9812530541
Customer relations--Management
Relationship marketing
Customer relations--Management--Data processing
658.812 / ZIK/C