Customer Relationship Management : integrating marketing strategy and information technology (Record no. 18341)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00497nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9812530541 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | ZIK/C |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Zikmund, William G |
| -- | McLeod, Raymond |
| -- | Gilbert, Faye W. |
| 245 ## - TITLE STATEMENT | |
| Title | Customer Relationship Management : integrating marketing strategy and information technology |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Singapore |
| Name of publisher | Wiley |
| Year of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix,179p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations--Management |
| -- | Relationship marketing |
| -- | Customer relations--Management--Data processing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| KILA - CHRD LIBRARY | KILA - CHRD LIBRARY | General Stacks | 2020-02-12 | 658.812 ZIK/C | C003856 | Books |