Normal view MARC view ISBD view

Bhattacharya S

Corporate planning - 2nd ed. - New Delhi Oxford & IBH Publishing Co 1981 - XXVii, 250p.

ISBN: 81-204-0049-6

Subjects--Topical Terms:
Industrial policy
National planning
Economic aspects
Leadership, Loyalty, Morale
Planning-purpose and process : Purpose, contingency planning, planning for target setting, use of OR, centralization, business cycle, process of planning
Corporate planning and its universe : Corporate planning, long range planning, conceptual design, corporate planning and MBO, corporate planning in different economic set up, swot analysis, corporate planner
Objectives : Concept of profit in radical environment, profit target, opportunity search
Forecasting :Methods, facts from fiction, measurement of error in forecast
Bridge the gap
Corporate strategy : General management strategy, growth strategy, salary/wage administration, marketing strategy, product strategy, financial strategy, manufacturing strategy, product development strategy, purchasing strategy, staff and organizational strategy, R & D strategy, corporate planning statement
Implementation : System engineering, organization, leadership, loyalty, moral, policy, regulation rules, corporate planner and implementation

Dewey Class. No.: 338.62 / BHA/C