Understanding enterprise, entrepreneurship and small business - Bridge Simon; Cromie Stan; O'Neill Ken (Palgrave MacMillan New York, 2007)
Keywords: personality Theories, Intervention, Business Growth,Economic Approach -- Enterprises and its different aspects -- Enterprise in Individuals : Personality theories, Sociological approaches, Cognitive approach , behavioural theories, entrepreneurial profiling and enterprise perdition, integrated approach, gender and ethnicity -- Enterprise- external influence : Cultural, political and economic conditions, demand factors, supply factors, government or other interventions, equilibrium rates -- other aspects of enterprise -- Enterprise and small business :Small business - definition, characteristics and needs: stages of small business development, varieties of small business -- Distinctive features of small businesses -- Business growth -- Small is beautiful- entrepreneurship in the bigger business : corporate entrepreneurship -- Promoting enterprise -- Entrepreneurial - intervention -- Theories, models and assumptions : Hierarchy of need model -- Intervention methods(objectives , structure and approaches ) : small business polices, structure and area of intervention -- intervention evaluation and results