Kellogg on China: Stretegies for success - Dayal-Gulato Anuradha; Lee Angela Y (Northwestern University Press, 2005)
Keywords: New chinese economy -- Marketing -- WTO entry and a changing China : China's global integration and impact of WTO accession, changing nature of China's economic zones, Chinese trading companies- creating new value propositions -- Managing and maneuvering in new Chinese economy : Franchising as an expansion strategy in China, overcoming leadership gap, combating piracy through Guanxi -- Understanding marketing in China : Sports marketing in China, taking global brands to local success- marketing western snack foods in China, challenges of winning local clients for multinational advertising agencies -- Looking to future : 2008 Olympics in Beijing, China coping with SARS