Subject(s): Economic assistance -- Globalization -- Economic aspects -- International business enterprises -- Social aspects -- Non-governmental organizations -- Poor -- Power of dominant logic, nature of BOP market, market development imperative, benefits to private sector -- Products and services for BOP, philosophy for developing products and services for the BOP, twelve principles of innovation for BOP markets -- BOP a global opportunity, local growth opportunities, local innovations and global opportunity, BOP solutions for developed markets, lessons for MNCs from BOP markets, cost of managing -- Ecosystem for wealth creation : Market oriented ecosystem, ecosystem for developing country, learning sanctity in contracts, building governance capabilities among the poor -- Reduce corruption- transaction governance capacity : Poor, TGC, Andhra Pradesh e-governance story, eSeva, center for good governance -- Development as social transformation : Development as social transformation, breaking down barriers to communication, BOP consumers upgrade, gaining access to knowledge, identity for individual, women are critical for development, evolving checks and balances, real test -- Innovative practices at bottom of the pyramid, market at bottom of pyramid, Casas Bahia, CEMEX- innovation in housing for poor, annapurna salt - public health and private enterprise, selling health- Hindustan lever limited and soap market, Jaipur foot- challenging convention, Aravind eye care system, ICIC bank, ITC e-Choupal - profitable rural transformation, EID parry story, Voxiva story, Innovations in energy, E+Co's investement in Tecnosol, creating enabling conditions for development of private sector