Analyzing decision making: Metric conjoint analysis
by Louviere Jordan J
Series: Quantitative Applications in the Social Sciences Published by : Sage (New Delhi) Physical details: 95 ISBN:0-8039-2757-6.
Subject(s):
Consumer behavior
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Mathematical models
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Decision making
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Research Methodology
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Conjoint Theory
Year: 1988
| Item type | Current location | Call number | Status | Date due | Barcode |
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| Books | KILA HEADQUARTERS LIBRARY | 001.4 LOU/A (Browse shelf) | Available | 003731 |
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| 001.4 LOD/M Magnitude scaling: Quantitative measurement of opinions | 001.4 LON/C Confirmatory factor analysis | 001.4 LON/C Covariance structure models: An introduction to LISREL | 001.4 LOU/A Analyzing decision making: Metric conjoint analysis | 001.4 MAD/U Using micro computers in research | 001.4 MAH/M Canonical correlation analysis: Uses and interpretation | 001.4 MAH/M Models for innovation diffusion |