Subject(s): Corporate personality -- shareholders and stack holders -- Economics in Business -- Economic models. Macroeconomic models, Tax, Science of Business, Good food costs less at Sainsburry -- Competitive advantages -- Structure of strategy, Competitive advantage, Competitive advantage of nations -- Corporate personality : shareholders and stakeholders -- Trust and contract , Characteristics of policies ,Corporate governance , Customer corporation, inclusive economics -- Using economics -- Applying economics, Prices, Metal bashers, Strategic audit, Pricing, Media revolution, Firms and industries, Insurance, Sports, Saatchi story, Core business , Firms consolidate