Services Marketing
by Kurtz, David L. | Clow, Kenneth E.
Published by : John Wiley (New york) Physical details: xxii,570p. ISBN:9814126225. Year: 2002| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | KILA - CHRD LIBRARY General Stacks | 658.8 KUR/S (Browse shelf) | Available | C003861 |
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| 658.8 IND Industrial Products Finder | 658.8 JHA/S Social Marketing | 658.8 KOT/S Social marketing : influencing behaviors for good | 658.8 KUR/S Services Marketing | 658.8 NAI/M Modern Marketing Management | 658.80 NEE/M Marketing in India : cases and readings | 658.8 PHO/M Marketing Management: analysis planning and control |