Subject(s): Health Care Rationing, Resource Allocation, Social Medicine. -- Utility concept in economics- from pleasue maximization to rational choice: Jovonian revolution- mechanics of utility and self interest, ordinal revolution, formalist revolution and rational choice theory, utility in modern economics -- On the rise, rationale and authority of economic evaluation : market ideal and evolution of health economics -- Empirical failure of CUA and approach of equity weighting : Cost utility analysis and its fairness issue, equity weighting, economic evaluation as applied consequentialism -- Values, weights and trade offs- conception of choice in economics : Choice in economics and role of metaphors, social preferences and social value maximization, equity weights and representational consequentialism, equity- efficiency trade off/ whose benefit is it anyway -- Inconsistence in determination and measurement of social values : Preference anomalies in empirical studies, disability discrimination and equal value of life approach -- Two alleged dead ends of normative theoretical discourse, role of empirical data within applied ethics, ethical expertise, respecting individual autonomy