Marketing management : Indian context, global perspective (Record no. 22281)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00371nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789352807383 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAM/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ramaswamy, V. S. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : Indian context, global perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Sage |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xlix,798p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing--Management |
| -- | India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| KILA - IPPL Library | KILA - IPPL Library | General Stacks | 2024-01-05 | 658.8 RAM/M | K004471 | Books |