Impact of Consumer Involvement on Consumer Behaviour : a case study of India (Record no. 19303)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00407nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-7708-001-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | KAV/I |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kavita Sharma |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of Consumer Involvement on Consumer Behaviour : a case study of India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | New Century Publications |
| Year of publication | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii,189p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| -- | India |
| -- | Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| KILA - CHRD LIBRARY | KILA - CHRD LIBRARY | General Stacks | 2020-02-27 | 658.83 KAV/I | C002885 | Books |