Services Marketing : Text and readings (Record no. 18549)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00418nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-7040-905-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sinha,P.K.(ed.) |
| -- | Sahoo, S. C. (ed.) |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing : Text and readings |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Himalaya Publishing |
| Year of publication | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix,253p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Professions--Marketing |
| -- | Service industries--Marketing |
| -- | India |
| -- | Service industries |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| KILA - CHRD LIBRARY | KILA - CHRD LIBRARY | General Stacks | 2020-02-14 | 658.8 SER | C002855 | Books |