Marketing Research : an applied approach (Record no. 18489)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00405nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071144188 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | KIN/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kinnear, Thomas C. |
| -- | Taylor, James R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research : an applied approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill Publishing |
| Year of publication | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii,888p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| -- | Marketing--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| KILA - CHRD LIBRARY | KILA - CHRD LIBRARY | General Stacks | 2020-02-14 | 658.83 KIN/M | C001643 | Books |