Modern Marketing Management (Record no. 18340)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00345nam a22001217a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | NAI/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Nair K.C. et al. |
| 245 ## - TITLE STATEMENT | |
| Title | Modern Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Bombay |
| Name of publisher | Himalaya Publishing |
| Year of publication | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 347p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| -- | Sales |
| -- | Market Research |
| -- | Rural Marketing |
| -- | Agricultural Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| KILA - CHRD LIBRARY | KILA - CHRD LIBRARY | General Stacks | 2020-02-12 | 658.8 NAI/M | C001123 | Books |