Marketing (Record no. 1776)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00370nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-7121-2804-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GIL/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Giles G.B |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Macdonald & Evans Ltd |
| Place of publication | Great Britain |
| Year of publication | 1969 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | IX, 236p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product Policy |
| -- | Marketing Mix |
| -- | Channels of distribution |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| KILA HEADQUARTERS LIBRARY | KILA HEADQUARTERS LIBRARY | 2015-10-15 | 658.8 GIL/M | 002378 | Books |