Dayal-Gulato Anuradha
Kellogg on China: Stretegies for success - Northwestern University Press 2005 - 254p.
0-7494-4529-7
New chinese economy
Marketing
WTO entry and a changing China : China's global integration and impact of WTO accession, changing nature of China's economic zones, Chinese trading companies- creating new value propositions
Managing and maneuvering in new Chinese economy : Franchising as an expansion strategy in China, overcoming leadership gap, combating piracy through Guanxi
Understanding marketing in China : Sports marketing in China, taking global brands to local success- marketing western snack foods in China, challenges of winning local clients for multinational advertising agencies
Looking to future : 2008 Olympics in Beijing, China coping with SARS
382.0951 / GUL/K
Kellogg on China: Stretegies for success - Northwestern University Press 2005 - 254p.
0-7494-4529-7
New chinese economy
Marketing
WTO entry and a changing China : China's global integration and impact of WTO accession, changing nature of China's economic zones, Chinese trading companies- creating new value propositions
Managing and maneuvering in new Chinese economy : Franchising as an expansion strategy in China, overcoming leadership gap, combating piracy through Guanxi
Understanding marketing in China : Sports marketing in China, taking global brands to local success- marketing western snack foods in China, challenges of winning local clients for multinational advertising agencies
Looking to future : 2008 Olympics in Beijing, China coping with SARS
382.0951 / GUL/K